Manchester United have announced a new deal with Adidas, which will keep them as the club’s kit manufacturer until 2035.
The German company have agreed to pay a “minimum” of £900m for the rights to make the team’s shirts over the next twelve years:
Big sponsorship news – Man Utd extends adidas deal with a new 10-year partnership worth a minimum £900million (subject to “certain adjustments”) pic.twitter.com/ZibKAzYdeB
— Martyn Ziegler (@martynziegler) July 31, 2023
Adidas became the Red Devils’ kit makers once again in 2015 after a 23-year absence and this new agreement means they will stay with the team for at least two decades.
It should be pointed out, though, that United have not managed to agree an increase on their original ten-year agreement with Adidas, with the club earning £75m a season.
Nonetheless, it remains the most lucrative kit supplier deal in the Premier League by quite some distance.
United’s competitors are earning a lot less from shirt manufacturers
The closest deal equivalent to United’s is Manchester City’s ten-year deal with Puma, which earns the Premier League champions £65m a season.
Arsenal also earn £60m a season from Adidas, but that expires at the end of 2024, while Nike agreed a 15-year deal with Chelsea for a similar amount back in 2017.
Liverpool, in contrast, are only getting £30m a season with Nike, although their agreement also stipulates a much large percentage of revenue from every kit sold.
United’s next shirt sponsorship deal is more of a concern
While the Red Devils continue their lucrative partnership with Adidas, their relationship with TeamViewer is much less cordial.
The German software company were originally set to remain as the club’s main sponsor until 2026, but their £47m a year deal will be ended prematurely if another company can be found.
United had previously earned £65m a year from their agreement with Chevrolet and, in contrast to the Adidas contract, their potential earnings for their title sponsor appear to be decreasing with every deal they make.
